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Mike Peng and Klaus Meyer have direct, first-hand, experience of researching and teaching in Europe, Asia and North America. This combined experience makes them uniquely qualified to write this textbook, which offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. The text's comprehensive coverage is accessibly arranged around one central question and two core perspectives. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question. Throughout the text the very latest scholarly research is used to facilitate successful learning of the key concepts, in order to engage students with the historical context and recent global developments. International Business has been shortlisted for the 2011/12 CMI Management Book of the Year award in the ebook category. More information about the CMI and the competition can be found here http://yearbook.managers.org.uk/index5.htm.
- Sales Rank: #1067312 in Books
- Published on: 2011-03-28
- Original language: English
- Number of items: 1
- Dimensions: 1.00" h x 7.60" w x 10.30" l, 2.60 pounds
- Binding: Paperback
- 672 pages
Review
"This text is a welcome addition to the study of international business for students all around the world. An www.cengage.co.uk/pengmeyer" - Zolt�n Antal-Mokos PhD, Professor of Strategy, ESMT European School of Management and Technology, Germany
"This book is essential reading for students of international business and complements the traditional US perspective" - Dr. Gabriele Suder, Professor of European & International Business, SKEMA Business School, France
"This textbook offers an excellent introduction to international business, with a focus on Europe that is often" - Dr. Grazia D. Santangelo, Professor of Economics, University of Catania, Italy
About the Author
Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Business, University of Texas at Dallas (UTD). At UTD, he founded the Center for Global Business, where he serves as the executive director. Professor Peng was also recently named a fellow with the Academy of International Business. He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UTD, Professor Peng was on the faculty at the Ohio State University, Chinese University of Hong Kong, and University of Hawaii, where he taught students at all levels and often served as a faculty trainer and consultant. In addition, he has held visiting or courtesy professorial appointments in Australia, Britain, China, Hong Kong, Vietnam, and the United States. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in regions such as Asia, Central and Eastern Europe, and North America. He has published about 50 articles in leading academic journals and authored three books. Active in other leadership positions in his field, Professor Peng has served on the editorial boards of the ACADEMY OF MANAGEMENT JOURNAL, ACADEMY OF MANAGEMENT REVIEW, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, JOURNAL OF WORLD BUSINESS, and STRATEGIC MANAGEMENT JOURNAL. He is the editor-in-chief of the ASIA PACIFIC JOURNAL OF MANAGEMENT.
Klaus Meyer is a Professor of Strategy and International Business at the School of Management, University of Bath, where he teaches Strategic Management and International Business. Klaus is also an adjunct professor at Copenhagen Business School. Previously, Klaus was a Professor in the Department of Management at the University of Reading, with association to the Center for International Business Research (CIBS). Before that, he spent eight years with the Center for East European Studies, Copenhagen Business School, Denmark, where he eventually became a Professor of International Business Strategy. Klaus also held visiting positions at the Department of Management and Organization at Hong Kong University of Science and Technology (2001/02) and the Department of International Trade at National Cheng-chi University in Taiwan (spring 2005). Klaus' current research focuses on strategies of multinational enterprises in emerging economies and he is particularly interested in how firms adapt their business strategies to the specific conditions prevailing in each emerging economy. His research also extends to the impact of foreign investors on the economic transition and development of the host economies, for instance in the context of privatization related acquisitions. Another stream of research focuses on the global strategies that may bring multinational enterprises into emerging economies in the first place. Klaus also serves as a senior editor of the Asia Pacific Journal of Management.
Most helpful customer reviews
7 of 8 people found the following review helpful.
An excellent textbook for international business (IB)
By Li Sun
It is an excellent textbook for international business (IB). As a college instructor, I have used it in my class three semesters since 2008. Why do I like my students to benefit from this book?
1/ Knowledge: Students can understand the fundamental issues and concepts in IB, and apply knowledge to real world situations through the vivid cases. I appreciate that half of cases come from emerging markets, like BRICs. These help my students to know the importance of emerging markets, which are driving world economy out from financial crisis today.
2/ Analytical framework: While marketing textbooks focus on 4Ps, operations textbooks promote 7As, this book, which covers a vaster territory (the entire globe), only asks students to develop two frameworks: the institutional-based view and resource-based view. So this book not only helps student to absorb information, but also helps them to better organize and structure this messy information - how to use the framework to understand this rapidly changing world. After 10 years, the textbook will become obsolete, but students can still build their career informed by these two views.
3/ Critical thinking: This textbook helps students develop the skills to understand the multicultural aspects and international dimensions of the societies and the world in which they live. A series of debates can open students' eyes and build their global mental set. What is most refreshing is that the author does not give a single answer or simple evaluation for many questions, but provides many possible approaches to widen the reader's mindset. My students love the debates!
4/ Humanism: Globalization raises lots of dilemmas. To deal with this complexity, students need to develop a better appreciation for human values and the ability to make judgments based on ethical and environmental considerations. This book also discusses lots of ethic challenge in business, and gives corporate social responsibility (CSR) a special chapter. No other IB textbook has done that to CSR.
In the end, I also like this book because it raises a fundamental question in IB: what determinates the success and failure of firms around the world? It is totally different from other textbooks in IB, which typically don't even have one big question. I believe that this core question will continue to stimulate our students--we cannot learn until the right question has been asked.
4 of 5 people found the following review helpful.
Too much $ for the book
By Leo
The book is not really detail, after three year of college you know will know most of the stuff already.
1 of 1 people found the following review helpful.
Seriously, how did you get this published?
By RizzleDizzle
I was forced to buy this as a text book for grad school.
Fortunately Amazon had it used for $3.99, rather than the $260 new. Even at $3.99 I feel as if I were robbed.
This book tries to have a friendly to read, and semi-snarky attitude toward international trade.
It really just waters down the topic to a juvenile degree, and plain sucks.
See all 8 customer reviews...
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